A blog is not complete without high-quality content. Blog promotion is a must to increase your site traffic and bring more people to your blog.
There are many strategies that can be cost-effective and simple to implement. Those are the strategies we will be sharing in this post.
So in this blog post, you will learn 10 Ways to promote your blog this 2021. Start experimenting with these methods and you will see the traffic come to your site.
1. Use Seo To Promote Your Blog.
Optimizing your website for search engines is the first thing you need to do before learning how to promote your blog. It will be easier for SEO optimized blogs to rank higher on search engine result pages (SERPs), and thus attract more visitors than those that are not well optimized.
SEO performance of a website is affected by many factors, including the platform you use to create your blog. These two factors determine how consistent your site experience is to visitors.
Consider a Content Management System (CMS) when choosing a platform for building a blog. This tool allows non-technical users to easily create and manage websites. You have complete control over the site’s functionality, design, and SEO.
WordPress is one of the most popular CMSs. It includes many SEO features such as meta descriptions and the ability to optimize page meta title.
Remember that WordPress.org and WordPress.com are two versions of the same platform. Both platforms offer the same level of SEO performance. However, WordPress.org allows users to use plugins to improve their SEO.
You should also ensure that you choose a web host service that is reliable, fast, and secure.
Apart from selecting the right platform and hosting provider, there are many other SEO tips that can be used to increase blog traffic.
- Select a mobile-friendly theme. Google uses mobile page load speed to determine a site’s ranking in search results. It is crucial that a blog be responsive to all devices.
- Internal linking – Google can understand and rank a site’s internal links better, which can help boost its traffic. Visitors can navigate blogs easily by using internal linking.
- Use a CDN provider. A content delivery network ( CDN ) can increase the speed of a website’s loading and decrease its resource consumption.
- Link to other websites – Search engine crawlers can be helped by linking to authoritative and high-quality websites.
- Compress images – By reducing the size of blog posts’ images, a site can load faster and speed up page loading.
You should use the best SEO tools available to monitor and manage your blog’s rankings in search engines, such as Ahrefs or SEMRush.
You can also use the free Google SEO Tools like Google Analytics to get a detailed breakdown of your blog traffic. This will help you determine how effective your SEO efforts are.
2. Make Sure You Do Keyword Research.
The key keywords you should use in your blog posts will help improve the blog’s rank on search engine results pages (SERPs) and increase traffic. You can find these terms by conducting keyword research.
Keyword research is a great way for bloggers to find the content that their visitors are looking for. This also shows how many people are searching for that keyword and how much competition it has.
SemRush and KWFinder are two of many keyword research tools that can be used for finding keywords, common questions, or topics for content.
These are the key aspects to consider when keyword research is done for your blog.
Searcher’s intent: This is the intention of website users when they search Google for a particular term. You can attract qualified traffic by choosing keywords that are relevant to your target audience.
Search volume – The search volume of a keyword is a measure of its competition. Target keywords with high search volumes to increase your blog’s chances of generating significant organic traffic. It takes more work to rank for terms that have high search volumes.
Traffic potential – Ahrefs is a tool that allows you to identify keywords’ traffic potential. It will show you how many people visit the top-ranking pages and which other keywords they rank for. This can help you to prioritize keywords and identify related terms users are searching for.
Keyword difficulty – This metric is provided by many SEO analytics tools to indicate how difficult it can be to rank for a particular keyword. The more competitive a term is, the higher its score.
Once you have a list with terms that rank, it is time to start using them for on-page optimization. These keywords can be used in the following places:
Page titles – The page title of a blog page is what people see in the SERPs. To ensure that Google and your audience can recognize the main topic of the page, make sure you include a target keyword at page title.
Subheadings: The purpose of subheadings is to make content more easily scanned. Subheadings that include target keywords can help increase the relevance of a piece of content for readers.
Content is a key factor in search engine ranking. Avoid keyword stuffing and include keywords naturally in your content.
URLs – A clean URL with a keyword is a great way to improve the site’s architecture and make it easier for users to find what they are looking for.
Meta descriptions – The meta description appears under the page title in search engine results. A compelling description that uses target keywords can increase a page’s click through rate.
Images – Use alt text for images to aid search engine crawlers understand them. Alt text is essential for a blog’s accessibility because it makes it easier for visually impaired users to understand the on-page image.
Google Search Console can be used to monitor your keyword position and to analyze which pages drive traffic for your blog.
3. Email Marketing Is A Great Option
If done right, email marketing can be one of the most efficient ways to promote your blog and convert visitors. This blog promotion strategy allows you to notify your readers about new blog posts and share good news easily.
Personal messages can be sent to blog visitors to build relationships, engage the audience with high-quality content and increase engagement.
Before you start email marketing, the first thing to do is to create an email list. An email list is a collection of email addresses that can be used to send promotional materials.
These are some ways to create an email list.
Incentive: Consider offering readers an incentive such as a cheat sheet, ebook, or course in return for their email address.
You can collect emails directly from the blog. Create a signup form and put it on your homepage. A strong, compelling call to action (CTA) will make it stand out and draw attention to your site.
Create content upgrades – An conten upgrade is a resource that is related the article and is designed to be offered to the visitor who is reading the article with the hope that since he is already interested in the article, he will want to have the content upgrade. And to get the content upgrade, the visitor will have to submit her email address.
After you have established a mailing list, start looking for email marketing software such as Constant Contact or MailChimp. An email marketing tool allows you to easily create and send attractive emails, to track messages, and view analytics.
Next, create email content that leads visitors to your blog. These are some ways to promote your blog using effective promotional emails.
Give valuable insights to readers – Use your email address to convince them that your blog post can solve their problems.
Highlight the content value in your email subject. Readers may receive many promotions each day. Make sure to grab their attention with a concise, engaging email subject that clearly explains the value of your content.
Personalize your subject lines – A 21.2% open rate can be achieved by including recipient names in an email’s subject. This can make subscribers feel that the email was written just for them. This helps build trust and relationships.
It should be easy to read. Make the email clear and simple to understand by using attractive pictures and paragraph breaks.
Use links – Do not use attachments to messages. It can reduce email deliverability and make it more likely that it will be lost in spam filters. To grab subscribers’ attention and motivate them to take action, you can use call-to actions links.
Proofreading – Before you send out emails, make sure to correct any grammar mistakes.
4. Share Your Blog Via Social Media
You can increase your exposure on social media networks like Facebook, Instagram, and Pinterest to get it more attention quickly.
Here are some benefits to using social media sites for your blog promotion:
Increase blog traffic by sharing content on social media. This helps bloggers reach a larger audience. If the content is valuable to users, they may share it and recommend it to others.
Blog promotion can be made more cost-effective by using social media channels.
These are some other ways to leverage social media and bring more traffic to your site:
- Add a link to your blog to the bio. A social media bio is what people first see when they log in to an account. It is important to use it to drive traffic and readers to your blog or site.
- You can share engaging content with existing posts.
- Incorporate social media icons on the site. Adding social media icons onto a blog makes sharing blog content easier for users.
- Post frequently – Make sure you know how often to share on a particular social network. Twitter users should post at least one tweet per day, for example.
- Use hashtags – Using hashtags is a great way of increasing the reach of your posts and connecting them to a particular conversation, topic, or event. It is also easier to find other relevant content for specific terms using hashtags.
- Join online communities – You can join a Facebook or LinkedIn group to share content, and increase your blog’s visibility.
- You can get more engagements and clicks by knowing the best time to post. This information is available on most social media platforms via analytics or insights tools. Once you have a good idea of the best times to post your content, plan ahead with social media management tools such as Buffer.
Social media requires interaction. Do not just appear every time you publish a blog post. Instead, make sure to be active on social media by responding to comments and answering questions.
5. Promote Your Blog Using Online Paid Advertising
Online paid advertising can be a great way to promote your blog content if you have the budget. This is a marketing strategy that involves paying for ads spots in order to attract web traffic.
Your page will be displayed in no time with the paid promotion. You can also see the results immediately after your ads go live.
You can promote your blog using search advertising by using a popular online marketing tool such as Google Ads.
Before you start with paid search ads, be sure to consider these suggestions:
Clear expectations and budget – Be specific about your budget in order to avoid overspending. Also, set clear goals to help you determine if a campaign is successful.
Quality score is important. It rates both the relevancy of your keywords and ads. A high quality score will help you keep your ad cost low.
Bid on keywords that are competitive – If you know of any competitors who have high traffic for their brand, then target those keywords in your ads. Searchers will be able to see the content you have and choose to visit your blog post over those of your competitors.
Social media ads are another form of paid advertising. You can target users based on their location, interests, and purchasing habits.
Facebook, Instagram, and LinkedIn are some of the most popular social media platforms for advertising.
Here are some tips to help you promote your blog using social media advertising.
- Mobile is a key consideration when designing ads. Since 91% of users access social media channels via their mobile devices, make sure your ads include easy-to-view images for a small screen.
- Videos are more engaging than other media and have a higher return on investment (ROI).
- Test your ads – A/B test your ads to find the best results for your campaign.
6. Guest Posting
It is a great way to promote your blog by guest posting on other blogs. This is a great way to build authority and network with thought leaders in your niche.
You can find guest blogging opportunities by visiting blog directories such as AllTop, Bloglovin, and OnTopList. These sites can be used to help you find blogs that accept guest posting.
Once you have a list to choose from, you can use a backlink analyzer such as Moz to determine the domain authority of each site you are considering. The higher the blog’s domain authority, it will rank better in search engines. This will also show if these sites offer good value in terms of links.
These are some tips and tricks to help you get started guest blogging.
Establish a relationship with site owners. Many website owners will only accept guest content from bloggers they know and trust. Before you send a pitch, make sure to get to know them by subscribing to their newsletter, commenting on their blog posts, and sharing your thoughts on their social media content.
Keep your pitch brief and to the point. Site owners are busy and don’t have time to read lengthy emails.
Link to your blog articles. Some websites allow guest bloggers to backlink to their sites, which can help drive referral traffic and improve search visibility for the blog. Google Analytics can be used by bloggers to track the traffic generated from guest posting.
Ask your audience to comment – Encourage readers and viewers to share their thoughts and opinions. This allows the content to rank for keywords naturally mentioned in comments.
Use the author’s profile to your advantage – Guest bloggers may include the link to their blog in the author bio. This helps drive traffic to their site.
7. Get In Touch With Other Bloggers
Doing a blogger outreach is another viable solution for blog promotion. This is a marketing strategy that involves enlisting the support of influential bloggers to increase a blog’s visibility.
This blog promotion method allows new bloggers to acquire high-quality backlinks and attract quality traffic. It also helps them expand their network.
You can get started in blogger outreach by looking for influencers within your niche using tools such as GroupHigh, Influencity, and Lumanu.
These tips will help you promote your blog using the loyalty of others.
- Make sure you get noticed by influencers – Use social media to mention influencers and share their relevant content.
- Interview professionals – Bloggers can invite interview professionals to ask for inbound links from influencers. The interview might be shared with their audience by the influencers after it is published.
- Broken link building is a great way to gain backlinks from influential people without spending a lot of money.
- Track the results – Use a backlink checking tool like Majestic, to find out which influencers are providing you with the most coverage and leads.
- Establish relationships – Once you have been featured on a blog by an influencer, it is important to keep in touch with them. Your blog will reap the greatest benefits if you have a strong relationship.
8. Social Bookmarking
A social bookmarking website is a place to save and read a particular article or web page. Users can access their bookmarks on any device, at any time.
You can share your blog posts on social bookmarking sites. It can lead to massive traffic increases for your blog if your content is shared on or shared through bookmarking sites.
Bloggers must choose a platform where they can participate and then submit their content. Digg, Flipboard, and Pocket are some of the most used bookmarking sites.
Bloggers can also share blog posts on niche social bookmarking websites like GrowthHackers or DZone in order to generate more traffic and shares.
Here are some tips to help you promote your blog on a social bookmarking website:
Use headlines – Some social bookmarking sites may only display the article title. Use a catchy headline to get readers to click your link.
Use attractive graphics to make your article stand out in the news feeds.
Be aware of the length of the description – Some sites may limit it to 150 characters. Try to keep the description as short and relevant as possible.
Use social bookmarking buttons in the blog. You might consider adding a social bookmarking link to your site so that readers can bookmark content easily.
9. Promote Your Blog On Online Forums
Joining online forums is another great way to promote your blog. Participating in online communities allows you to interact, contribute, as well as bring value, to a specific group of people.
Blogging allows bloggers to share knowledge online, which can help them establish expertise in a particular field.
It can be difficult to find niche forums, especially when you consider the largest online communities such as Reddit.
These are some tips to help you promote your blog on online forums.
Participate – Contributing to the forum is a great way to build trust and increase people’s willingness to participate in it. Answer questions, give quality answers and link to useful resources.
Create a thread – This is another way to show that you are a valued member. Start by creating a shorter version of your blog content that is different from the rest and then use it to create a new thread.
Sign up for a forum to create a signature. Some forums allow users to add text or a signature that appears under a post or thread. This signature can be used to create a call-to-action to drive traffic to your site.
10. Use Reciprocal Sharing Sites
To promote their blog, bloggers can also use a reciprocal social sharing site. To promote their blog posts, they will need to share the content of other users on their social media accounts.
Triberr is one of the most well-known reciprocal sharing sites. It makes it easy and simple to increase your audience, share great posts with readers, and connect with other bloggers using this tool.
Use a reciprocal sharing website to share content that is editorially in line with what you are curating. This will help increase your visibility and credibility in a particular niche.
To make your content stand out, be sure to include appropriate images, graphics, and relevant stock photographs.
Another tip is to be consistent. Make it a habit of responding to comments and sharing posts regularly. You will appear more reliable if you are consistent in your posting and interaction with other users.
Bloggers must not only publish great content but also devote time and effort to promoting their blogs. It can be hard for blogs to grow without a strategy to promote their site and bring in a steady flow of visitors.
Your resources, including your budget, skills set, and timeframe, will determine the most effective strategy.
Here are ten ways to promote your blog so you can get more qualified visitors.
- Use SEO to promote your blog
- Proper keyword research
- Email marketing is a great option
- Social media: Share your blog
- Online paid advertising can help you promote your blog
- Popular blogs welcome guest posts
- Reach out to other blogs
- Your blog can be found on social bookmarking websites
- Promote your blog on online forums
- Use reciprocal sharing sites
It may take several weeks or even months for you to notice an increase in traffic and your online ranking but it will surely pay off.