The homepage is the first focal point in website lead generation. Your homepage is likely to be your most important marketing tool as it is usually the most visited page. So it is a good idea to begin with a headline that includes a strong call-to-action (CTA), at the top of the page.
However, being strong doesn’t mean that you must be clever or witty. A simple headline like “Start Your Free Trial” is enough to make a strong impression. Make sure that the headline and CTA are in sync with all the content, including images.Your goal is to grab your visitors’ attention right away.
Heatmaps and other analytics tools are useful in determining whether your homepage works. To gauge the performance of your homepage, compare your bounce rates and engagement rates to industry averages. These are proven lead generation strategies that work for all businesses, regardless of size.
5 Lead Generation Strategies For Converting Leads on websites
1. A/B Test Your Landing Pages
This is probably something you have already read a hundred times, but it deserves to be recited again: A/B-test important elements of your websites. A dedicated landing page would include your CTA and the corresponding images. Sometimes changing the color of your CTA buttons can produce amazing results. These are just a one of the four lead generation strategies you should consider in conjunction with A/B Testing.
2. Opt-In Forms & Gated Content
You offer gated content to your visitors in return for their personal information. This can be an opt-in form or a free trial which are common examples of gated material.
You can fully harness the power of gated content by identifying which pages on your website get the most traffic. In return for their contact details, offer something of value to these visitors. Whitepapers and e-books are two examples of gated content you can offer visitors.
Let’s suppose you run a SaaS business. Traffic analysis will show you that your products page ranks high on the list of most visited pages. Your products page should be considered a landing page. You can break it down into sections and highlight the most important features. Finally, include a compelling CTA.
You should ensure that your blog posts contain enough information to encourage readers to sign up for gated content. Keep your opt-in forms short. A visitor’s name, email address, and phone number should suffice. If your lead generation strategy requires more information, APIs can be used to automatically populate fields. You can ask B2B visitors to log into LinkedIn to gain access to gated content.
3. Chatbots for Engagement
Chatbots can be an effective tool for lead generation. Chatbots are designed to assist users in finding the information they need when it is most convenient. Once you have assisted your visitor on your website, you can set the bot up to allow for opt-in.
It’s important to create a chatbot that is as conversational as possible. You can build your own chatbot with companies. One example of a chatbot designed for lead generation is one that answers visitors’ questions and then pushes a sales message.
Instead of pushing sales messages, Bot Lab’s chatbot asks visitors their questions and gives them quick links to useful tips, real-world success stories, or the option to chat with someone. The bot’s language is almost human-like. Consider this example: I asked the bot to contact someone. Here’s what I got: “Just jumping into here — seems like a Superuser doesn’t have access right now. You can either schedule a time to chat or leave a message. I’ll ensure they receive it. I will send you an invitation to meet. I need your email address. It sounds very human, doesn’t it?
You will fail if you rely on SEO strategies from 2010. Keyword-stuffed pages are no longer a good idea. Focus instead on high-quality, relevant content that is updated frequently. Also, make sure to create timeless content that Google can use in its Knowledge Box.
Instead of depending on spammy websites to get you through it, earn those backlinks organically. Keywords are equally important. You should use both high-ranking and long-tail keywords. This is only a small SEO tip, the topic requires a whole article.
5. Referral system for building leads
To find new customers, you can use your existing customers. Andrew Rays, for example, offers his existing customers $15 discount if they can provide their friends’ email addresses. This referral system can lead to a lot of low-quality leads. To determine if a referral strategy is effective for your business, it’s important to monitor the KPIs.
In Conclusion – Optimization Is Key
No matter what lead generation strategy you use, each step should be optimized. You should create user personas and provide value to your visitors. What are you expecting people to do once they arrive on your site? Optimize for that.