You have to think like CEOs if you want to make an impact on them and engage them. CEOs receive sales emails every hour. They spend their time mucking around with important issues, just long enough to resolve them before moving onto the next task. How can you make the most of your CEO email addresses?
Here are some tips and tricks to increase your relationship with CEOs.
1. Concentrate On Solving The Problem.
Let’s get back to Sales 101. What is the best way to sell? Your buyer must be intrigued. You won’t get anywhere if you bombard them with emails demanding their commitment. Ask yourself: How can I add value to the prospect when I’m drafting my emails? What solution can I offer?
Pro Tip: Start with an introduction to your product.
2. Segment your lists and then segment again.
Segmenting properly is a good idea. You must try to personalize your emails to CEOs and other executives as much as you can. With so many prospects to contact, it’s impossible to do thorough research on every company. Segment by industry, sector, company size, revenue, and any other relevant information about your product. You can research the common problems within each segment and tailor your emails accordingly. They’ll just see through you otherwise.
Pro tip: Start by identifying their pain points and build out their personas. This is because challenges faced by a constrution company CEO will vary with the challenges faced by an energy company CEO.
3. 3. Reach Out To Them On A Deeper Level.
You have to do everything possible to reach your ideal customer. You need to go beyond segmentation and narrow down the list of creme de la creme executives you want. These are called High-Value Targets or HVTs.
Find out about their backgrounds. Talk to them about their past achievements that led to the position of chief executive. This will let them know that you care about them and aren’t just trying to impress them by copy-paste and mail-merge prospecting.
4. Personalize Your Elevator Pitch And Make It Memorable.
Get straight to the point. Talk to them about their problem and offer an immediate solution. Executives have no time for you. They have little time for their employees. In a few words, you can convince them that you are sensitive to their needs and have a solution that is worth their time.
Pro tip: Keep your email short. Additional background information can be added to the signature.
5. Maximize Your Return By Minimizing Their Effort.
You are allowed to celebrate your successes. You can create social proof by recognizing other trusted businesses that use your product. However, you must first get their permission.
This is a great way to reduce the amount of effort required by your prospect, especially for busy executives who don’t have time to go through every page to determine if you’re worth their investment. Your solution and value proposition should be clearly defined so that they can understand it.
Pro tip: Link to your website. Not just your homepage. To increase conversion rates for people who click through, create landing pages that are persona-specific and speak to their specific interests and challenges.
CEOs have a lot of time and will see right through you. These steps will help you improve your prospecting with executives of any kind.
Start prospecting CEOs using quality data.