A website is no good without eyeballs on it. The best way to promote my website is to diversify the sources of traffic you get to it. With mobile internet and social networks, web traffic is really diversified and there are a ton of traffic available to virtually any website.

One really important consideration is that you need to promote your site to the right crowd. If you try and sell dieting products to teenagers then no amount of traffic can help you. Likewise you don’t want to sell computer games to 50 year old women. It just won’t work. In this day and age you need to be much more sophisticated. You need to identify your audience and then focus your attention on them.

With so many avenue available to you, having the right focus on your target demographic is vital. It also depends on what your website is about. Promoting your website with online video is a great way to drive traffic, but not all sites lends itself to video. YouTube has a massive audience worldwide but you need to think about your content and make it relevant to video and to what people are keen to watch.

Social networks has taken over from Google as the highest traffic sites and Facebook is now the biggest website in the world. If I want to promote my website on Facebook or any other social network then its all about identifying the audience. You don’t want to speak to “everybody” because in the end it translates to money down the drain. Social networks have very effective self serve advertising platforms that makes buying advertising space easy.

You don’t have to buy ad space though. You can use Social networks very effectively for free traffic. On Facebook you can create a Facebook Page and get millions of raving fans to become your friend. You can also create a Facebook application and get millions of people to install it and drive traffic to your site that way.

Promoting your website on Advertsing networks still has the widest reach. With media buys you can purchase banner space on websites that fit your target demographic. This will give you a very targeted reach and allow you to reach a very large audience.

While online promotions are very effective, its very crowded and can get very expensive. One thing that many website owners overlook is offline advertising. Because everyone is going online, you can get very affordable offline ads and promote your site through a variety of offline media.

In the end, it all comes down to finding your audience – regardless of what avenue of promotion you choose. Whether its online advertising, offline promotions, viral videos or paid search traffic you need to connect with people who would want to see your website.
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Not all forms of traffic is equally valuable. Targeted website traffic is traffic that is specifically targeted to your website, offer or products. While most marketers spend all their time trying to get more traffic, smart marketers are spending their time on finding targeted website traffic. The significance of targeted traffic boils down to your audience.

Targeted traffic cuts off a segment of a particular audience that is more likely to buy your products. The wonderful thing about paid search traffic is that you can buy your traffic based on keywords and the keywords in themselves represent a level of targeting. This is why certain keywords are more expensive than others. Targeted keywords convert because its targeted.

Attracting highly targeted traffic is not just about picking keywords either. A very powerful way to look at it is to find out where your ideal customer hangs out online and then advertise to them there. Whether it be an online forum, a Facebook Application, an online game – if you can reach your ideal audience then half the work is done. If you show an ad to someone who is likely to be interested in what you’ve got to offer then your response will be far better than just going after random traffic.

Targeted website traffic has the benefit of improving your ROI. In the world of online marketing its ALL about ROI. Even if you have to pay $5 per click – if it returns $15 per click then its so worth it. So many people shrug away from PPC these days when they see click costs in excess of $10, but there are a lot of people seeing great returns even with the ridiculous click prices.

This idea does not just apply to paid traffic sources either. It’s the same for SEO and even for email marketing. You can go and find website owners with email lists that fit your ideal prospect and get targeted web traffic by doing a JV with them. It can be the best traffic you will ever find because its pre-qualified AND its targeted. Doing JV’s is an art in itself but it has immense potential for anyone who needs targeted traffic quickly. Not even buying PPC traffic is as effective and the risk is relatively low because your JV partner takes on a portion of the risk.

Think outside the box and always think about that IDEAL CUSTOMER.
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