Not all forms of traffic is equally valuable. Targeted website traffic is traffic that is specifically targeted to your website, offer or products. While most marketers spend all their time trying to get more traffic, smart marketers are spending their time on finding targeted website traffic. The significance of targeted traffic boils down to your audience.

Targeted traffic cuts off a segment of a particular audience that is more likely to buy your products. The wonderful thing about paid search traffic is that you can buy your traffic based on keywords and the keywords in themselves represent a level of targeting. This is why certain keywords are more expensive than others. Targeted keywords convert because its targeted.

Attracting highly targeted traffic is not just about picking keywords either. A very powerful way to look at it is to find out where your ideal customer hangs out online and then advertise to them there. Whether it be an online forum, a Facebook Application, an online game – if you can reach your ideal audience then half the work is done. If you show an ad to someone who is likely to be interested in what you’ve got to offer then your response will be far better than just going after random traffic.

Targeted website traffic has the benefit of improving your ROI. In the world of online marketing its ALL about ROI. Even if you have to pay $5 per click – if it returns $15 per click then its so worth it. So many people shrug away from PPC these days when they see click costs in excess of $10, but there are a lot of people seeing great returns even with the ridiculous click prices.

This idea does not just apply to paid traffic sources either. It’s the same for SEO and even for email marketing. You can go and find website owners with email lists that fit your ideal prospect and get targeted web traffic by doing a JV with them. It can be the best traffic you will ever find because its pre-qualified AND its targeted. Doing JV’s is an art in itself but it has immense potential for anyone who needs targeted traffic quickly. Not even buying PPC traffic is as effective and the risk is relatively low because your JV partner takes on a portion of the risk.

Think outside the box and always think about that IDEAL CUSTOMER.
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For the last 5 to 10 years Google Adwords was the number one choice to buy website traffic. It was the number one source for paid traffic and the combination of quality and ease of use made this the “one stop shop” for quality traffic. While it is still a great source of traffic, its become rather expensive and if you are an affiliate then you’ve probably felt the full wrath of Google’s slap. They can be a nightmare to deal with (to say the least).

Marketers seemed to have their eye flaps on and became too complacent with Google traffic. The truth is that Adwords accounted for less than 30% of paid traffic. Those who broadened their horizons really reaped the rewards and today most of us are forced to find new traffic sources. Here are 5 great places to buy website traffic from.

1. Yahoo/Bing
While Google is still “the beast”, the recent partnership between Yahoo and Bing means that they are becoming a real competitor to buy traffic from. Click costs are generally much lower and the conversions are typically much higher. In many cases you can just copy your Adwords campaigns and see a better ROI.

2. Facebook
Facebook is now the most popular website on the planet and even kicks Google’s butt in terms of traffic volume. If you want to buy website traffic from Facebook then you’d be happy to know that their self serve advertising platform is really easy to use. The best part about Facebook advertising is the level of targeting and you can really get your ads to the right audience and the fact that its popular worldwide means an even greater reach.

3. TrafficVance
Commonly known as “pop traffic” or Pay Per View traffic, TrafficVance is the king and has massive user base. Ads get served through their GameVance installs and are usually full screen pop ups. The bidding system is similar to AdWords but much more targeted in many ways. Full screen ads also means much higher response rates and although it can be an unforgiving traffic source, you can see huge returns.

4. MediaBuys
If you are serious and want to buy website traffic in volume then you have to start looking at media buys. Its basically buying banner space direct from website owners and many of the biggest websites in the world have media buys available to marketers. There is potential for huge volume but the costs are usually much higher. The best way to get started is to use self serve networks where you can buy “portions” and networks like Adbrite is a good start.

5. AdMob
AdMob is the biggest mobile advertising network and it has a massive reach worldwide. With mobile phones becoming more and more geared towards internet use, its bound to be a very important traffic source in the future. You can get ridiculous amounts of traffic from AdMob but you need to monitor your campaigns closely as you can burn through your test budget really quickly.
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